Next cohort March 3 - April 7, 2026
PEER-LEARNING
CERTIFICATE
ALUMNI NETWORK
Before your Sales MBA
After your Sales MBA
Individuals
For ambitious sales individuals
Teams
For high-performing
sales teams
Starts at
Enterprises
For sales-centric organizations who want a tailored learning experience
🧑💻 LIVE TEACHING SESSION
Joe brings the mindset of a coach into sales: structured, patient, and always focused on helping others raise their game. He is best known for his elaborate account planning frameworks in Miro, where he maps stakeholders, exports pipeline data, and creates collaborative sessions with his account teams to spot whitespace and pressure test forecasts.
Alongside his deal work, Joe shares content and insights that position him as a trusted voice in his industry, giving him an edge when building credibility with prospects.
You will learn:
How Joe builds account plans that highlight whitespace and prioritize the right targets
How to involve your account team in collaborative pipeline sessions that sharpen focus and execution
How to keep your pipeline healthy by balancing outbound, renewals, and expansion opportunities
How to apply a disciplined forecasting rhythm so you stay credible with leadership
How to spot early signals when deals are stalling so you can adapt before it’s too late
Takeaways: A practical framework for pipeline discipline and forecasting, plus Joe’s Miro template to visualize accounts and align your team.
⏳ APPLY WHAT YOU LEARNED
Right after the session, you’ll pick one change to improve your pipeline generation. You’ll apply it to your own accounts during the week so you can share results with peers on Thursday.
🤝 PEER SESSION
Share how you applied the learnings and discuss best practices and your challenges with peers at leading tech companies.
🧑💻 LIVE TEACHING SESSION
Bradley helps some of the world’s largest enterprises transform how they work with Airtable. He has built his career on winning complex deals by combining precision account planning with world-class discovery. Known for his calm authority and coaching mindset, Bradley is the kind of sales leader who lifts the performance of everyone around him.
He creates account plans that are as detailed as they are actionable, scoring every stakeholder and mapping the true power dynamics in a deal. Passionate about quality and never taking the easy route, he brings the same intensity to sales that he finds in his love for Formula 1: speed, strategy and execution at the highest level.
You will learn:
How Bradley approaches discovery to qualify and disqualify deals early and avoid wasted cycles
How to map a modern buying group with 14 or more stakeholders and identify business, technical and budget champions
How to build an account plan that becomes your source of truth using Bradley’s personal template for scoring influence and engagement
How to ask the right questions that cut through noise and uncover what really matters to each stakeholder
How to adapt your communication style to match how different people absorb information and make decisions
Takeaways: A complete account planning template, combined with a discovery approach that helps you cut through complexity and focus only on the deals that matter.
⏳ APPLY WHAT YOU LEARNED
Right after the session, you’ll pick one change to upgrade your discovery calls. You’ll test it on your own opportunities during the week so you can bring back concrete learnings on Thursday.
🤝 PEER SESSION
Share how you applied the learnings and discuss best practices and your challenges with peers at leading tech companies.
🧑💻 LIVE TEACHING SESSION
Johanna was Notion’s first hire in the French market and now helps lead the company’s expansion in Paris. She has closed some of Notion’s most complex enterprise deals by combining sharp revenue focus with authenticity, vulnerability and accountability. What makes Johanna unique is her ability to ask the right questions, the kind you will not find in frameworks like MEDDICC or in AI-generated prompts, but questions that build real trust, reveal hidden motivations and keep deals moving forward.
You will learn:
How Johanna identifies true champions by asking the right questions that reveal influence and urgency in the deal
How she builds trust and equips champions with the right story so they can advocate for her even when she is not in the room
How she avoids false champions who show enthusiasm but lack real power, saving time and keeping momentum on the deals that matter
Takeaways: A clear framework for multithreading complex accounts and winning buy-in across the table.
⏳ APPLY WHAT YOU LEARNED
Right after the session, you’ll pick one change to improve your pipeline generation. You’ll apply it to your own accounts during the week so you can share results with peers on Thursday.
🤝 PEER SESSION
Share how you applied the learnings and discuss best practices and your challenges with peers at leading tech companies.
🧑💻 LIVE TEACHING SESSION
We’re currently finalizing the next expert who will join The Sales MBA. This person will be a top-performing Account Executive from a leading tech company.
⏳ APPLY WHAT YOU LEARNED
Right after the session, you’ll pick one objection from a real deal you’re working on and apply the new framework to respond with confidence. During the week, you’ll test it live with prospects so you can share what worked (and what didn’t) with peers on Thursday.
🤝 PEER SESSION
Share how you applied the learnings and discuss best practices and your challenges with peers at leading tech companies.
🧑💻 LIVE TEACHING SESSION
We’re currently finalizing the next expert who will join The Sales MBA. This person will be a top-performing Account Executive from a leading tech company.
⏳ APPLY WHAT YOU LEARNED
Right after the session, you’ll choose one active deal that’s at risk of stalling and apply the momentum tactics you learned to move it forward. During the week, you’ll test these techniques to create urgency and secure clear next steps, then share your results with peers on Thursday.
🤝 PEER SESSION
Share how you applied the learnings and discuss best practices and your challenges with peers at leading tech companies.
Get the recognition you deserve and validate your growth with a credential you can showcase on LinkedIn and your résumé.
Build lasting relationships with top SaaS sales peers, and join exclusive dinners, Slack groups, and alumni events.
Discover the ultimate skills, habits and templates of top-performing peers at leading tech companies. This Sales MBA brochure covers the full cycle from pipeline generation and discovery to champions, objections, and closing. You can also share it with your manager.
