Next cohort starts March 2026

Learn from top sales peers
& improve your playbook.

Learn from top sales peers
& improve your playbook.

Learn from top sales peers
& improve your playbook.

5-Week live programme (2h/week)

5-Week live programme (2h/week)

For SDRs & AEs at fast-growing scaleups

For SDRs & AEs at fast-growing scaleups

Build bigger pipeline & win larger deals

Build bigger pipeline & win larger deals

Top sales peers at leading tech companies

Top sales peers at leading tech companies

Top sales peers at leading tech companies

Your Sales MBA transformation

Your Sales MBA transformation

Sales has changed: inbound is slowing, outbound is crowded, and only prepared SDRs, BDRs, BDMs & AEs thrive in an AI-first world.

Sales has changed: inbound is slowing, outbound is crowded, and only prepared SDRs, BDRs, BDMs & AEs thrive in an AI-first world.

Before your Sales MBA

Chase bad inbound leads from marketing

Outdated cold emails/calls get no replies

Deals stall without champions & sponsors

Chase bad inbound leads from marketing

Outdated cold emails/calls get no replies

Deals stall without champions & sponsors

After your Sales MBA

Constistent prospecting with proven habits

Modern outbound with AI & automations

Find champions to push deals forward

Constistent prospecting with proven habits

Modern outbound with AI & automations

Find champions to push deals forward

A unique cohort-based approach

A unique cohort-based approach

Because the best way to learn is in the slipstream of more experienced peers.

Because the best way to learn is in the slipstream of more experienced peers.

See how peers sell at leading tech companies

See how peers sell at leading tech companies

See how peers sell at leading tech companies

Get the exact habits, skills, and templates from top SDRs & AEs and build them into your workflow.

Get the exact habits, skills, and templates from top SDRs & AEs and build them into your workflow.

Get the exact habits, skills, and templates from top SDRs & AEs and build them into your workflow.

TheSalesMBA Certificate
TheSalesMBA Certificate
TheSalesMBA Certificate

Earn a Certificate of Excellence

Earn a Certificate of Excellence

Get the recognition you deserve with a credential you can showcase on your LinkedIn.

Get the recognition you deserve with a credential you can showcase on your LinkedIn.

TheSalesMBA Certificate
TheSalesMBA Certificate
TheSalesMBA Certificate

Join an alumni network of the top 5% in sales

Join an alumni network of the top 5% in sales

Build lasting relationships with top SDRs, BDRs, BDMs & AEs, even after your Sales MBA.

Build lasting relationships with top SDRs, BDRs, BDMs & AEs, even after your Sales MBA.

Your unique learning journey

Your unique learning journey

Master prospecting in 5 weeks with weekly 1h expert sessions and 1h peer learning.

Master prospecting in 5 weeks with weekly 1h expert sessions and 1h peer learning.

Enroll in The Sales MBA

Enroll in The Sales MBA

You can enroll in The Sales MBA in three simple ways via the enrollment page:


  1. Your company pays directly: Your manager can sign you (and teammates) up with a credit card and instantly receive a paid invoice and receipt.

  2. You pay and get reimbursed: Sign yourself up, receive an official invoice, and share it with your manager or finance team for quick reimbursement.

  3. You pay out of pocket: Invest personally, get your invoice and receipt.

You can enroll in The Sales MBA in three simple ways via the enrollment page:


  1. Your company pays directly: Your manager can sign you (and teammates) up with a credit card and instantly receive a paid invoice and receipt.

  2. You pay and get reimbursed: Sign yourself up, receive an official invoice, and share it with your manager or finance team for quick reimbursement.

  3. You pay out of pocket: Invest personally, get your invoice and receipt.

WEEK 1 (MARCH 2-8, 2026)

How To Generate Consistent Pipeline & Forecasts

How To Generate Consistent Pipeline & Forecasts

Inbal Moshe - Expert at TheSalesMBA
Inbal Moshe - Expert at TheSalesMBA

Danielle Heuer

Danielle Heuer

Account Executive

Account Executive

Tuesday 12:00 - 13:00 UK Time (GMT)

Danielle scaled Zapier's enterprise sales outbound motion in Europe and will share her exact playbook on how to build and manage your own pipeline as an AE. You will learn:


  • How she designs a daily prospecting rhythm you can actually stick to.

  • How she setups a smooth workflow with like LinkedIn Sales Navigator, Apollo, and Vidyard for efficient outbound.

  • The specific outreach templates she uses and how she maintaints an accurate forecasting discipline that keeps you credible with your manager.


You’ll also get a Notion template for pipeline planning and a Miro board to map your territories that you can plug straight into your own process.

Extra practical templates & AI prompts

Extra practical templates & AI prompts

WEEK 1 (MARCH 2-8, 2026)

Peer session (Moderated)

Peer session (Moderated)

Thursday-Friday (1 hour)

Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

WEEK 2 (MARCH 9-15, 2026)

How to Run Qualification To Move Deals Forward

How to Run Qualification To Move Deals Forward

Inbal Moshe - Expert at TheSalesMBA
Inbal Moshe - Expert at TheSalesMBA

Angus Tan

Angus Tan

Account Executive

Account Executive

Tuesday 12:00 - 13:00 UK Time (GMT)

Discovery calls often decide whether your deal moves forward or goes dark. Angus has closed complex mid-market and enterprise deals at Figma and will share the exact frameworks he uses to run high-impact discovery conversations that actually convert.


You will learn:


  • How he opens a discovery call so prospects feel comfortable sharing real challenges instead of surface-level answers.

  • How he asks layered questions that reveal pain, budget, and decision criteria without making the call feel like an interrogation.

  • How he qualifies ruthlessly so he doesn’t waste cycles on “nice to have” deals that will never close.


You’ll also get a Notion discovery call template and an Airtable qualification map you can plug straight into your own process.

Extra practical templates & AI prompts

Extra practical templates & AI prompts

WEEK 2 (MARCH 9-15, 2026)

Peer session (Moderated)

Peer session (Moderated)

Thursday-Friday (1 hour)

Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

WEEK 3 (MARCH 16-22, 2026)

How To Find and Develop Champions & Sponsors

How To Find and Develop Champions & Sponsors

Johanna Assedou - Expert The Sales MBA
Johanna Assedou - Expert The Sales MBA

Johanna Assedou

Johanna Assedou

Senior Account Executive

Senior Account Executive

Tuesday 12:00 - 13:00 UK Time (GMT)

Johanna was Notion’s first hire in the French market and now helps lead the company’s expansion in Paris. She has closed some of Notion’s most complex enterprise deals by combining sharp revenue focus with authenticity, vulnerability and accountability.


What makes Johanna unique is her ability to ask the right questions, the kind you will not find in frameworks like MEDDICC or in AI-generated prompts, but questions that build real trust, reveal hidden motivations and keep deals moving forward.


You will learn:


  • How Johanna separates true vs. false champions by probing for influence, access, and a personal win

  • How she builds trust and co-creates a business case so champions can sell internally when she’s not in the room

  • How she uses a shared Notion mutual plan to map
    stakeholders, define success, and enforce accountability and timelines

  • How she multithreads without going around her champion by making stakeholder inclusion their idea


Takeaways: A practical framework to qualify real champions, avoid time-wasters, and drive clean deals, using a repeatable mutual plan template for POCs that keeps both sides accountable, plus a step-by-step approach to multithreading complex accounts and winning executive buy-in.

Extra practical templates & AI prompts

Extra practical templates & AI prompts

WEEK 3 (MARCH 16-22, 2026)

Peer session (Moderated)

Peer session (Moderated)

Thursday-Friday (1 hour)

Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

WEEK 4 (MARCH 23-29, 2026)

How To Turn Objections Into Higher Win Rates

How To Turn Objections Into Higher Win Rates

Inbal Moshe - Expert at TheSalesMBA
Inbal Moshe - Expert at TheSalesMBA

Matt Odachowski

Matt Odachowski

Strategic Account Executive

Strategic Account Executive

Tuesday 12:00 - 13:00 UK Time (GMT)

Jasmina will show you how top-performing AEs transform objections into opportunities to build trust and increase win rates. You’ll learn the exact frameworks she uses at Cloudflare to reframe pushback, protect deal value, and turn hesitation into commitment.


You will learn:


  • How Jasmina uncovers the root cause behind objections instead of reacting to surface-level pushback.

  • How she responds with confidence to pricing and value objections without defaulting to discounts.

  • The frameworks she applies to strengthen champions and maintain momentum when deals hit resistance.


Jasmina will also share objection-handling scripts and a practical “response library” template you can adapt directly to your own deals.

Extra practical templates & AI prompts

Extra practical templates & AI prompts

WEEK 4 (MARCH 23-29, 2026)

Peer session (Moderated)

Peer session (Moderated)

Thursday-Friday (1 hour)

Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

WEEK 5 (MARCH 30-5 APRIL, 2026)

How To Use AI & Automations To Prospect and Sell Better

How To Use AI & Automations To Prospect and Sell Better

Inbal Moshe - Expert at TheSalesMBA
Inbal Moshe - Expert at TheSalesMBA
Inbal Moshe - Expert at TheSalesMBA

Tariq Laguerre

Tariq Laguerre

Account Executive

Account Executive

Tuesday 12:00 - 13:00 UK Time (GMT)

Tariq will break down how top-performing AEs keep deals moving forward and close with confidence, without pushing or discounting. You’ll learn the exact playbook to maintain momentum, secure commitment from multiple stakeholders, and land predictable closes.


You will learn:


  • How Tariq defines clear next steps that prevent deals from stalling.

  • How he identifies closing signals early and build urgency without pressure.

  • The frameworks Tariq uses to align decision-makers and handle last-minute objections before signature.


Tariq will also provide you with multiple ChatGPT prompts and a Notion template for deal reviews that you can plug straight into your own process

Extra practical templates & AI prompts

Extra practical templates & AI prompts

WEEK 5 (MARCH 30-5 APRIL, 2026)

Peer session (Moderated)

Peer session (Moderated)

Thursday-Friday (1 hour)

Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

GRADUATION

Earn a Certificate of Excellence

Earn a Certificate of Excellence

TheSalesMBA Certificate
TheSalesMBA Certificate
TheSalesMBA Certificate

Get the recognition you deserve and validate your growth with a credential you can showcase on LinkedIn and your résumé.

GRADUATION

Join a lifelong alumni network of the top 5% in sales

Join a lifelong alumni network of the top 5% in sales

TheSalesMBA Certificate
TheSalesMBA Certificate
TheSalesMBA Certificate

Build lasting relationships with top SaaS sales peers, and join exclusive dinners, Slack groups, and alumni events.

Pricing

Pricing

Master modern prospecting solo, as a team, or company-wide.

Master modern prospecting solo, as a team, or company-wide.

Individuals
For ambitious sales professionals

5 Live expert sessions

5 Live expert sessions

5 Live expert sessions

5 Live peer sessions

5 Live peer sessions

5 Live peer sessions

Certificate of Excellence

Certificate of Excellence

Certificate of Excellence

Access to alumni network

Access to alumni network

Access to alumni network

One-page playbook

One-page playbook

One-page playbook

Teams
For high-performing
sales teams

Everything in Individuals

Everything in Individuals

Everything in Individuals

Shared team context: align your team on the same playbooks

Shared team context: align your team on the same playbooks

Shared team context: align your team on the same playbooks

Enterprises
For sales-centric organizations who want a tailored learning experience

Customized learning journey

Customized learning journey

Customized learning journey

Track progress for leadership

Track progress for leadership

Track progress for leadership

Dedicated account manager

Dedicated account manager

Dedicated account manager

Tailored playbook designed for your sales org

Tailored playbook designed for your sales org

Tailored playbook designed for your sales org

Join an upcoming cohort

The Sales MBA

COST

€1.500

TYPE

5 Live Sessions

DATES

March 3 - April 7, 2026

Don't miss out.

Enrollment closes in

150

days.

Created by TheSalesMBA ©️

Join an upcoming cohort

The Sales MBA

Next Cohort

€1.500

Dates

March 3 - April 7, 2026

Type

5 Live sessions

Time

2 Hours per week

Don't miss out.

Enrollment closes in

150

days.

Created by TheSalesMBA ©️

Need more details about the programme?

Need more details about the programme?

Discover the ultimate skills, habits and templates of top-performing peers at leading tech companies. This Sales MBA brochure covers the full cycle from pipeline generation and discovery to champions, objections, and closing. You can also share it with your manager.

GET FREE BROCHURE

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Will I get a certificate?

Yes, you will get a Sales MBA Certificate of Excellence by The Sales MBA, the online business school for ambitious SaaS sales professionals.

Will I get a certificate?

Yes, you will get a Sales MBA Certificate of Excellence by The Sales MBA, the online business school for ambitious SaaS sales professionals.

Will I get a certificate?

Yes, you will get a Sales MBA Certificate of Excellence by The Sales MBA, the online business school for ambitious SaaS sales professionals.

What happens if I can't make a live session?

You can always catch the recordings on the learning portal and we allow you to make up missed classes in a future cohort.

What happens if I can't make a live session?

You can always catch the recordings on the learning portal and we allow you to make up missed classes in a future cohort.

What happens if I can't make a live session?

You can always catch the recordings on the learning portal and we allow you to make up missed classes in a future cohort.

I work full-time, what is the expected time commitment?

The training is optimized for very busy schedules of Account Executives, SDRs and BDRs. The live sessions are recorded so if you miss any of the sessions you can always come back and catch the recordings later. In total, you'll commit 2-4 hours per week for online live sessions, and virtual events to meet your fellow peers.

I work full-time, what is the expected time commitment?

The training is optimized for very busy schedules of Account Executives, SDRs and BDRs. The live sessions are recorded so if you miss any of the sessions you can always come back and catch the recordings later. In total, you'll commit 2-4 hours per week for online live sessions, and virtual events to meet your fellow peers.

I work full-time, what is the expected time commitment?

The training is optimized for very busy schedules of Account Executives, SDRs and BDRs. The live sessions are recorded so if you miss any of the sessions you can always come back and catch the recordings later. In total, you'll commit 2-4 hours per week for online live sessions, and virtual events to meet your fellow peers.

What is the refund policy?

If for any reason your plans change and you can no longer participate in the course, don't worry, you can get a full refund (or defer to a future cohort) up until 7 days before the first main session of the cohort. There will be no refunds after that time because by then it is too late to assign your seat to another student.

What is the refund policy?

If for any reason your plans change and you can no longer participate in the course, don't worry, you can get a full refund (or defer to a future cohort) up until 7 days before the first main session of the cohort. There will be no refunds after that time because by then it is too late to assign your seat to another student.

What is the refund policy?

If for any reason your plans change and you can no longer participate in the course, don't worry, you can get a full refund (or defer to a future cohort) up until 7 days before the first main session of the cohort. There will be no refunds after that time because by then it is too late to assign your seat to another student.

Can I get reimbursed by my company?

Most companies appreciate it if employees want to improve their skills and are happy to provide support for courses that are in line with this goal. To help you with requesting reimbursement, please use the template that The Sales MBA provides on the “How to convince your manager” page to get this reimbursement.

Can I get reimbursed by my company?

Most companies appreciate it if employees want to improve their skills and are happy to provide support for courses that are in line with this goal. To help you with requesting reimbursement, please use the template that The Sales MBA provides on the “How to convince your manager” page to get this reimbursement.

Can I get reimbursed by my company?

Most companies appreciate it if employees want to improve their skills and are happy to provide support for courses that are in line with this goal. To help you with requesting reimbursement, please use the template that The Sales MBA provides on the “How to convince your manager” page to get this reimbursement.

Can I get a group discount for my sales team?

Yes, please email robin@thesalesmba.com if you'd like a group discount.

Can I get a group discount for my sales team?

Yes, please email robin@thesalesmba.com if you'd like a group discount.

Can I get a group discount for my sales team?

Yes, please email robin@thesalesmba.com if you'd like a group discount.

I have more questions, who do I contact?

You can reach us at robin@thesalesmba.com.

I have more questions, who do I contact?

You can reach us at robin@thesalesmba.com.

I have more questions, who do I contact?

You can reach us at robin@thesalesmba.com.

How does The Sales MBA's Satisfaction Guarantee work?

You can get a full refund within 14 days after the course ends if you meet the completion criteria: (1) Attend all live classes and capstone sessions, (2) Complete all on-demand modules, (3) Submit all capstone assignments, (4) Respond to feedback. If you rejoin the next cohort for additional learning, you must meet the completion criteria in at least one cohort.

How does The Sales MBA's Satisfaction Guarantee work?

You can get a full refund within 14 days after the course ends if you meet the completion criteria: (1) Attend all live classes and capstone sessions, (2) Complete all on-demand modules, (3) Submit all capstone assignments, (4) Respond to feedback. If you rejoin the next cohort for additional learning, you must meet the completion criteria in at least one cohort.

How does The Sales MBA's Satisfaction Guarantee work?

You can get a full refund within 14 days after the course ends if you meet the completion criteria: (1) Attend all live classes and capstone sessions, (2) Complete all on-demand modules, (3) Submit all capstone assignments, (4) Respond to feedback. If you rejoin the next cohort for additional learning, you must meet the completion criteria in at least one cohort.

How does the flexible re-take policy work?

The flexible retake policy allows you to retake the course or any missed classes up to 1 year from the cohort start date.

How does the flexible re-take policy work?

The flexible retake policy allows you to retake the course or any missed classes up to 1 year from the cohort start date.

How does the flexible re-take policy work?

The flexible retake policy allows you to retake the course or any missed classes up to 1 year from the cohort start date.

How will I actually expand my network?

Each cohort brings together AEs and SDRs from leading SaaS companies. You’ll join a private community, get deal feedback, and keep the connections long after graduation.

How will I actually expand my network?

Each cohort brings together AEs and SDRs from leading SaaS companies. You’ll join a private community, get deal feedback, and keep the connections long after graduation.

How will I actually expand my network?

Each cohort brings together AEs and SDRs from leading SaaS companies. You’ll join a private community, get deal feedback, and keep the connections long after graduation.

Stay in the loop

Stay in the loop

Sign up to be the first to know about course updates.

Sign up to be the first to know about Sales MBA updates.

Sign up to be the first to know about course updates.

Join an upcoming cohort

The Sales MBA

COST

€1.500

TYPE

5 Live Sessions

DATES

March 3 - April 7, 2026

Don't miss out.

Enrollment closes in

150

days.

Created by The Sales MBA ©️