Next cohort starts March 2026



Before your Sales MBA
After your Sales MBA


Tuesday 12:00 - 13:00 UK Time (GMT)
Danielle scaled Zapier's enterprise sales outbound motion in Europe and will share her exact playbook on how to build and manage your own pipeline as an AE. You will learn:
How she designs a daily prospecting rhythm you can actually stick to.
How she setups a smooth workflow with like LinkedIn Sales Navigator, Apollo, and Vidyard for efficient outbound.
The specific outreach templates she uses and how she maintaints an accurate forecasting discipline that keeps you credible with your manager.
You’ll also get a Notion template for pipeline planning and a Miro board to map your territories that you can plug straight into your own process.


Thursday-Friday (1 hour)
Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

Tuesday 12:00 - 13:00 UK Time (GMT)
Discovery calls often decide whether your deal moves forward or goes dark. Angus has closed complex mid-market and enterprise deals at Figma and will share the exact frameworks he uses to run high-impact discovery conversations that actually convert.
You will learn:
How he opens a discovery call so prospects feel comfortable sharing real challenges instead of surface-level answers.
How he asks layered questions that reveal pain, budget, and decision criteria without making the call feel like an interrogation.
How he qualifies ruthlessly so he doesn’t waste cycles on “nice to have” deals that will never close.
You’ll also get a Notion discovery call template and an Airtable qualification map you can plug straight into your own process.



Thursday-Friday (1 hour)
Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

Tuesday 12:00 - 13:00 UK Time (GMT)
Johanna was Notion’s first hire in the French market and now helps lead the company’s expansion in Paris. She has closed some of Notion’s most complex enterprise deals by combining sharp revenue focus with authenticity, vulnerability and accountability.
What makes Johanna unique is her ability to ask the right questions, the kind you will not find in frameworks like MEDDICC or in AI-generated prompts, but questions that build real trust, reveal hidden motivations and keep deals moving forward.
You will learn:
How Johanna separates true vs. false champions by probing for influence, access, and a personal win
How she builds trust and co-creates a business case so champions can sell internally when she’s not in the room
How she uses a shared Notion mutual plan to map
stakeholders, define success, and enforce accountability and timelinesHow she multithreads without going around her champion by making stakeholder inclusion their idea
Takeaways: A practical framework to qualify real champions, avoid time-wasters, and drive clean deals, using a repeatable mutual plan template for POCs that keeps both sides accountable, plus a step-by-step approach to multithreading complex accounts and winning executive buy-in.


Thursday-Friday (1 hour)
Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

Tuesday 12:00 - 13:00 UK Time (GMT)
Jasmina will show you how top-performing AEs transform objections into opportunities to build trust and increase win rates. You’ll learn the exact frameworks she uses at Cloudflare to reframe pushback, protect deal value, and turn hesitation into commitment.
You will learn:
How Jasmina uncovers the root cause behind objections instead of reacting to surface-level pushback.
How she responds with confidence to pricing and value objections without defaulting to discounts.
The frameworks she applies to strengthen champions and maintain momentum when deals hit resistance.
Jasmina will also share objection-handling scripts and a practical “response library” template you can adapt directly to your own deals.


Thursday-Friday (1 hour)
Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.

Tuesday 12:00 - 13:00 UK Time (GMT)
Tariq will break down how top-performing AEs keep deals moving forward and close with confidence, without pushing or discounting. You’ll learn the exact playbook to maintain momentum, secure commitment from multiple stakeholders, and land predictable closes.
You will learn:
How Tariq defines clear next steps that prevent deals from stalling.
How he identifies closing signals early and build urgency without pressure.
The frameworks Tariq uses to align decision-makers and handle last-minute objections before signature.
Tariq will also provide you with multiple ChatGPT prompts and a Notion template for deal reviews that you can plug straight into your own process


Thursday-Friday (1 hour)
Discuss how you applied the week’s learnings, share best practices, and get feedback from peers at leading SaaS companies, all guided by a moderator to keep it focused and actionable.
Get the recognition you deserve and validate your growth with a credential you can showcase on LinkedIn and your résumé.
Build lasting relationships with top SaaS sales peers, and join exclusive dinners, Slack groups, and alumni events.
Individuals
For ambitious sales professionals
Teams
For high-performing
sales teams
for 2 seats
Enterprises
For sales-centric organizations who want a tailored learning experience
Discover the ultimate skills, habits and templates of top-performing peers at leading tech companies. This Sales MBA brochure covers the full cycle from pipeline generation and discovery to champions, objections, and closing. You can also share it with your manager.